The Road to Organizational Success

S uccess in today's highly competitive marketplace will impose new and different demands on organizations. In many industries, a variety of highly similar products and services proliferate to the point where it is not uncommon for customers to have difficulty differentiating one from another. The road to corporate success no longer can be traversed merely with good products and clever marketing. Now, more than ever, companies must look to their human resource, not just to their goods and services, as a primary means to insure continued profitability, if not survival. The chauffer along the road to success will be employees who are very efficient and effective at their daily tasks and responsibilities.